Project Details
- Project Name
- MSG Sphere London
- Project Types
- Entertainment
- Project Scope
- New Construction
- Shared by
- Ayda Ayoubi
- Project Status
- Concept Proposal
Project Description
FROM THE ARCHITECTS:
MSG Sphere London will be The Madison Square Garden Company’s first international venue. It represents an important milestone in the Company’s vision to redefine live entertainment through iconic venues that will feature game-changing technologies and pioneer the next generation of transformative, immersive experiences. These music and entertainment-focused venues will revolutionize the way artists and audiences connect. MSG has previously announced that it will also build an MSG Sphere venue in Las Vegas.
Timeline: The Company is continuing to work through the design and consultation phases with the goal of submitting its planning application by the end of 2018.
Location: MSG purchased land totaling nearly 5 acres in Stratford, London, directly east of the Westfield Stratford City shopping centre, which attracts 45 million visitors annually.
Stratford is one of the best-connected parts of London with the Central and Jubilee lines on the underground, a London Overground station, and Crossrail due to open later this year. It is also a developing destination for culture and arts as the site of London’s Cultural and Education District in Olympic Park, where the planned venue would sit alongside the new V&A, Sadler’s Wells, University of the Arts London and UCL.
Seating Capacity: While designs are still being developed, the venue is expected to feature a scalable capacity of more than 18,000 seats.
Venue Features: MSG Sphere London will have a number of distinctive features, including:
· An iconic spherical shape, which will become a hallmark design element of MSG Sphere venues
· Cutting-edge technologies that include:
- An exterior that is fully programmable, creating a digital showcase for artists, brands and partners
- An interior bowl that features the largest and highest resolution media display on Earth
- A custom spherical camera system capable of capturing, curating and distributing both today’s and tomorrow’s content
- A dynamically adaptive acoustics system that will deliver crystal clear audio to every guest, no matter the size or type of event
- A new architecture for wireless connectivity that will raise the bar and set a new standard
· First-class amenities – from luxurious seating and hospitality offerings for a wide range of audiences, to deluxe, dedicated areas designed specifically for artists
Economic Impact: MSG Sphere London will serve as a long-term investment in the future of the city, bringing hundreds of millions of pounds of investment and thousands of new jobs to London. Based on the Company’s preliminary plans, EY January 2018 research has projected the new venue would create:
· 4,300 jobs during the construction phase – 3,400 of those in London
· 3,200 jobs every year when the venue is open – 2,900 of those in London
· £2.7bn positive economic impact (GVA) over a 20-year period – £2.5bn of that in London
· More than £50m in revenue every year for local businesses in Newham, including restaurants, hotels and retail