
For the design of its first East Coast retail location, activeware company Aether Apparel teamed with Paris designer Thierry Gaugain and New York City lighting firm Lumen Architecture to create a whimsical, industrial chic shopping experience in New York’s Soho neighborhood. Playing off the company’s introduction to the city two years prior, when it opened a pop-up shop in a converted Airstream trailer, the new brick-and-mortar store riffs on the mobile experience displaying merchandise in 36 wooden crates, each lit by an LED tapelight detail.

Details
Project:
Aether SoHo, New York
Client: Aether Apparel, New York
Architect:
Rise Projects, New York
Lighting Designer: Lumen Architecture, New
York
Additional Designers: Thierry Gaugin
Project
Size: 2,405 square feet
Project Cost: $500,000
Lighting Cost: $107,503(installation, equipment,
and controls)
Watts
per Square Foot: 1.4
Lighting Manufacturers
Amerlux: 15W trackhead and global track with
current limiters
Foscarini: LED PendantlLamp at checkout area
Hafele: LED tape in merchandise display
crates

