Inter-lux, a North American lighting representative for international lighting brands, has announced the appointment of Douglas James as design director. According to the press release, this is a new position within the company “…and will cover all aspects of the company’s identity, marketing and product development functions.” Since its launch in 2002, Inter-lux now represents Whitegoods, Linea Light, Sattler, Filix, Vice, and ALM, and are working to bring Mike Stoane Lighting and Nimbus to the U.S. and Canadian markets.
“When you look at the brands we represent, design is core to all of them. We believe in great design, great products and great service, and that’s exactly what we represent to our customers,” said Mark DeVries, CEO of Inter-lux. “Douglas is now a key component of our continually improving capability to deliver just that.”
James is a lighting designer and product designer. He founded Mindseye, a lighting consultancy in London, in 1997, and has worked with a number of architectural and design firms such as Foster & Partners and John Pawson. In 2001, James launched Whitegoods, a manufacturing company focusing on “minimalist, integrated lighting products that are easy to specify, install, and maintain.”
As James noted in a prepared statement, “North America quickly became Whitegoods’ largest market once Inter-lux became involved. Mark [DeVries] and his team have the entire process down. From the UL certification process … through to the market approach via specification and distribution. They have shown a consistent appreciation and commitment to design since I have known them, so I’m pleased to be in a position to drive that to a new level across the business.”
