Nielsen’s “Doing Well By Doing Good” report identifies how much consumers care about corporate social responsibility, and how that converts to consumption.
An online poll of 30,000 consumers in 60 countries reveals consumers across the globe are increasingly more willing to pay higher prices for sustainable products and services than they were in 2011. The global average of respondents willing to pay more came to 55 percent in 2014, 10 percentage points higher than the global average in 2011.
Nielsen also identified which consumer segments (by generation) are most willing to pay more for sustainable products.
Further commentary, results, and methodology can be seen in Nielsen’s full report.
