Project Description
Created in collaboration with Studio Droog from Amstedram, the Netherlands, Dutch eyewear brand Ace & Tate opened its first retail setting as a pop-up shop at Hôtel Droog.
The pop-up represents the Ace & Tate collection in a unique retail setting by using a sophisticated framework made of simple but strong and bold materials.
The installation tries to find a new way to look through frames and behind surfaces. The framework is a multifunctional portable platform that can be customized to fit Ace & Tate pop-up stores anywhere.