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Blurring the Lines of Physical and Virtual
3 MIN READ
Bryan Goodpaster is senior creative director of Trends & Foresight at LPK, where he is often called upon for his non-traditional approach and strategic consultancy—helping crack wicked brand problems and strategic conundrums for many category-leading brands. Unbound by methodologies and traditional design thinking, Bryan’s deep consumer empathy drives him to be as creative in his approach and process as in his outputs. @bryangoodpaster or [email protected].
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