Projects
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Hacienda Alsacia
Alajuela, Costa Rica
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Architects and lighting designers are no longer restricted to practicing their craft in the immediate vicinity of their local city or state. The dynamics of globalization have changed all that. Today, it is just as easy for a firm to be working on a project halfway around the world, as it is to be just a few blocks away. What are some of the issues facing architects, lighting designers, and manufacturers as they enter the realm of global practice? What are the cultural influences on the design process when working abroad?
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The new McDonald's flagship in Chicago, designed by Ross Barney Architects, forgoes kitsch in favor of stylish restraint. But as Karrie Jacobs discovers, rebranding has its limits.
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