The $253 million, Bauhaus-inspired, 47-story Arthaus, now under construction by Dranoff Properties, will reset the Philadelphia skyline with 108 luxury condo units ranging in size from 1,600 to 5,500 square feet.
ARX Solutions The $253 million, Bauhaus-inspired, 47-story Arthaus, now under construction by Dranoff Properties, will reset the Philadelphia skyline with 108 luxury condo units ranging in size from 1,600 to 5,500 square feet.

This article first appeared in Multifamily Executive.

Carl Dranoff is like the M. Night Shyamalan of multifamily real estate development. Rooted in Philadelphia since receiving his MBA from Harvard in 1972, Dranoff has succeeded through multiple economic cycles by adopting a maverick mentality and a cut-no-corners approach to developing high-end, placemaking properties across the City of Brotherly Love. With a zig-when-they-zag strategy for finding emerging investment opportunities, Dranoff follows a personal credo that “if you follow the pack, you’ll always be behind the curve.”

So when Dranoff unloaded his six-property luxury apartment portfolio to Denver-based Aimco in April 2018 for $445 million, market watchers took notice. On the surface, Dranoff’s subsequent move into for-sale, high-rise condominium development has had all the marks of the developer’s iconoclastic market timing. Even as investor demand for multifamily has continued to boost asset valuations in Philadelphia and nationally, Dranoff has tapped into a parallel (and unmet) demand for luxury condos from buyers discontented with the single-family home market supply.

“We had already started to pivot toward for-sale product at the time of the portfolio disposition to Aimco,” says Dranoff, who prior to that deal had opened the 82-unit, 22-story One Riverside tower in May 2017 and sold all but two units (including the $7 million penthouse) within nine months. “One Riverside was the first major condo project in Philadelphia for over 10 years and was an enormous success with a sales velocity unlike anything the city has ever seen. There was unmet demand, and we feel there still is.”

Across the spectrum of multifamily developers and owners fortunate enough to have likewise operated through multiple investment cycles, few have yet to follow Dranoff’s lead into luxury condos. Instead, riding the crest of one of the longest waves of cap rate compression in recent memory and buoyed by intense demand for rental housing, veteran apartment players are benefiting from a wider pedigree of investors and lenders dumping capital into multifamily as they chase yield in a cycle to rival all others in its longevity and brawn.

At the beginning of September, the Federal Housing Finance Agency announced new loan purchase caps, allowing Fannie Mae and Freddie Mac to spend a combined $200 billion on multifamily through the end of 2020, and 2020 multifamily loan originations forecasted by the Mortgage Bankers Association are expected to hit a record $390 billion. With rent growth expected to continue, construction starts expected to remain healthy, and the 10-year Treasury yield hovering below 2%, institutional investors, sovereign wealth, banks, life companies, and high-net worth individual, family, and country club investors are all driving dollars into multifamily, positioning 2020 to be nothing short of fabulous.

“There is simply no shortage of capital and equity in the multifamily space,” says D.J. Effler, executive vice president in the Columbus, Ohio, office of commercial and multifamily mortgage banking firm Bellwether Enterprise. “Commercial real estate in general has become a much more discovered asset class and a bigger part of portfolios, and multifamily is the easiest to understand and has the best liquidity. Everyone from high net worth to the family office and private equity are allocating larger percentages as they search for yield because they are so yield starved in other investment alternatives.”

Effler, who has been the top producer at Bellwether Enterprise for the past five years, says he expects the general acquisition and disposition market to continue to focus on one-off or smaller two- to three-property deals, but doesn’t count out larger portfolio transactions in 2020 as investors get creative in a seller’s market. “I do have clients with very hungry equity partners who are looking to put money to work, and portfolios are a way to do that quickly, often with some additional value built into the deal for the buyer.”

The 212-unit Bell Pasadena community purchased in 2018 by Bell Partners builds the firm’s portfolio strength in Southern California, one of 14 core markets for the Greensboro, N.C.-based operator and investor.
Courtesy Bell Partners The 212-unit Bell Pasadena community purchased in 2018 by Bell Partners builds the firm’s portfolio strength in Southern California, one of 14 core markets for the Greensboro, N.C.-based operator and investor.

Vanishing Value-Add

Count Jon Bell among those witnessing robust competition for assets. The CEO for Greensboro, N.C.–based Bell Partners says his firm fell short of its 2019 goal to purchase $1 billion in assets, primarily due to competition and scarcity of deal flow in the 14 markets Bell Partners has identified as core investment geographies. “We’ll fall a little shy of the goal and probably get closer to $850 million in 2019 acquisitions,” Bell says. “It’s hard to find good assets. We’re patient buyers, but there is a lot of capital out there chasing deals.”

One of multifamily’s biggest apartment renovators since forming in 1976, Bell Partners has also found itself largely on the value-add sidelines as investors chasing yield have pushed pricing on renovation properties to near replacement value. “We are seeing global capital flow into the renovation space, capital willing to buy 20-year old assets and pay the same cap rate as something that’s just two years old but doesn’t have a value-add story to it,” Bell says. “It has been perplexing, and while we will continue to do renovations, we have pivoted in the current market to be a seller and instead upgrade the overall age and quality of our portfolio.”

Robert Bollhoffer is a managing principal and director of acquisitions at San Francisco and Chicago-based 29th Street Capital and says private equity is chasing value-add for internal rates of return that might not be tenable as valuations max out relative to core replacement product. “The reason they’re chasing renovations is that they have been very successful at it. We’re averaging 30-plus IRR, and that is incredible,” Bollhoffer says. “The problem in that, all of the risk is not being assessed in pricing. We are selling deals now where the more meat on the bone I leave, the lower cap rate I get, and I see 1970s-era value-add moving for a low 4 cap, when you can probably still buy core-plus at a 5.”

Effler agrees and says he sees deals where a seller has renovated only 20% of the units but has priced the asset as if the entire property has already been repositioned. “The value-add game has been played out, and opportunities have been picked over to where the only thing you might be able to find is a sleepy management story or a family-owned asset that was always run at 100% occupancy,” Effler says. “The point is that when it comes to value-priced, value-add deal flow, you really need to stumble upon something where someone screwed up somewhere or go into the really gritty C-class stuff that comes with all kinds of other risks.”

Defensive Posturing

Premium pricing for apartment communities regardless of class or age reflects a lack of supply from new construction that is likely to continue across 2020. While multifamily starts and permits remain healthy (roughly 378,000 unit starts are expected in 2019, according to the National Association of Home Builders, with permits for 2020 and beyond gaining 8.2% on the year to 552,000), market watchers feel there simply isn’t enough supply to satisfy demand.

Three years ago, the Cleveland-based NRP Group initiated an aggressive growth strategy bringing the builder into high-barrier markets like Atlanta, New York City, and Washington, D.C. Across 2019, the firm closed on 17 separate transactions of new construction starts with just over 4,300 units representing 24% growth over 2018 and about $800 million in total development costs.

“We expect development in 2020 to accelerate even more, with 27 starts representing over 6,200 units of all new multifamily construction,” says Ken Outcalt, a principal and president of development for The NRP Group. As a merchant builder of both affordable and market-rate apartments, The NRP Group is seeing healthy starts across all asset classes. With historic drops in interest rates, low-income housing tax credit investors are searching in earnest for 4% credit deals, enabling the developer to dial up tax-exempt bond deals in Texas, North Carolina, and New York.

And while dispositions for The NRP Group have been solid given the market hunger for multi-family assets, Outcalt says a shift in investor DNA has brought more joint-venture equity partners in on the firm’s market-rate developments, with a corresponding shift toward longer-term holds. “Wherever we can we are trying to hang on to stabilized assets, and in 2019 we had more refinancing for long-term holds versus outright sales, which is different for us,” Outcalt says. “Our equity partners now are almost all large institutional investors as we’ve made a conscious effort to shift away from using highly leveraged mezzanine debt and equity to take a longer-term view on our holds.”

The NRP Group isn’t the only marquee multi-family brand holding on to assets and renters. At Bell Partners, renewal growth activity has been meaningfully higher than new leasing as the owner-operator assumes defensive posturing against future market slowdowns. “We are later in the cycle, and you need to grind out incremental performance. We are grinders, and keeping the back door closed has been an effective strategy in that regard,” Bell says. “A lot of companies are still highly focused on the transaction and less focused on the operations, but that’s only been effective because of cap rate compression and the tailwind of the millennial renter generation.”

Fore Property expects continued healthy development in 2020 after 2019 saw the company bring many communities online, including the 182-unit Arte in Rancho Cucamonga, Calif.
Courtesy Fore Property Fore Property expects continued healthy development in 2020 after 2019 saw the company bring many communities online, including the 182-unit Arte in Rancho Cucamonga, Calif.

More with Less

Indeed, a deeper maturation of millennials into the job market coupled with persistent affordability issues in single-family housing is putting developers in the driver’s seat, even as they deal with labor and material prices stagnating overall growth. Las Vegas-based Fore Property closed 2019 with 25,000 units under construction, a pace that has helped vault the developer from No. 17 in the nation in 2017 to No. 15 in 2018.

“We still see great lease-up pace in our markets, and Arizona and Florida have been really booming with rent growth ranging from 6% to 9%,” says Fore vice president of operations Jim Sullivan. “Growth is a combination of factors, including a bump in baby boomers in addition to the sheer number of Gen X and millennial renters out there. The big picture is supply and demand. Yes, there are certain submarkets that have supply issues, but the total number of renters out there versus the number of units out there still has not matched up.”

And while well-capitalized veteran builders are still finding success, Effler says the larger commonality in multifamily is developers being forced to dial back volume because of costs. “Construction is extremely expensive, and very sophisticated developers that would start upward of 10 projects in a single year are scratching their heads and backing away, simply because [labor and material] costs are making it a challenge for projects to pencil.”

Back in Philly, Dranoff sympathizes with his developer colleagues still looking to pull quality rental deals out of the dirt. In June, Dranoff broke ground on ArtHaus, a 47-story, 108-condo high-rise set to top out the skyline at 528 feet. As a matter of due diligence, the company ran the numbers on working the property as a rental, to little avail. “We always consider what developments will look like as a rental property, but right now Philadelphia has Cleveland rents and New York City construction costs, and at those numbers it is very hard to make rentals work.”

Not that Dranoff is moving away from rental product entirely. One Ardmore Place on the Philadelphia Main Line and One Theater Square in Newark, N.J., remain after the disposition to Aimco and continue to provide significant cash flow as the family-owned company plots its next moves, which might involve a broader step outside of Philadelphia and its submarkets, albeit in the most selective of ways. In that vein, Dranoff identifies more with Stanley Kubrick than Shyamalan.

“Kubrick only made 12 movies, and every one of them was unusual, superior, and groundbreaking, and that’s what we try to do,” Dranoff says, “You can’t play the cycles. Markets will crash when you don’t think they are going to crash, and they will zoom when you don’t think they will zoom, but if you have the best product, in the best locations, people will find you. We want to game-change, and if I can’t do that, I probably won’t do the project.”

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