The ARCHITECT Brand Use Study measures the attitudes of architects toward the products they recognize, use, and trust.
The survey generated responses from 2,000 members of the ARCHITECT magazine audience across the U.S. about brand use practices and perspectives for 50-plus product categories. Nearly 70% of respondents are registered architects with product volumes and price points ranging across the industry spectrum. Thirty-five percent identify the residential market as the primary market they serve while 17% focus on the commercial/retail sector.
Respondents were asked to share which products they are the most familiar with, which brands they have used the most, and which they consider to be the highest quality. Across all product categories, product performance and warranty options ranked as the two most important factors influencing brand choice, followed by price and availability of product through preferred vendor. Availability, price, and general service level rank as the top three reasons respondents are willing to try new brands.
Click here to download and view the ARCHITECT Brand Use Study’s full results, which include response breakdowns by region, unit volume, and average sales price, overall and within each of the product categories.