The ARCHITECT Brand Use Study measures the attitudes of architects toward the products they recognize, use, and trust.

The survey generated responses from 2,000 members of the ARCHITECT magazine audience across the U.S. about brand use practices and perspectives for 50-plus product categories. Nearly 70% of respondents are registered architects with product volumes and price points ranging across the industry spectrum. Thirty-five percent identify the residential market as the primary market they serve while 17% focus on the commercial/retail sector.

Respondents were asked to share which products they are the most familiar with, which brands they have used the most, and which they consider to be the highest quality. Across all product categories, product performance and warranty options ranked as the two most important factors influencing brand choice, followed by price and availability of product through preferred vendor. Availability, price, and general service level rank as the top three reasons respondents are willing to try new brands.

Click here to download and view the ARCHITECT Brand Use Study’s full results, which include response breakdowns by region, unit volume, and average sales price, overall and within each of the product categories.

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Get the full 165 page report covering 62 product categories

ARCHITECTURAL TRIM / DECKS / RAILINGS
Brand Familiarity: Trex
Used in the Past 2 Years: Digger Specialties
Used the Most: James Hardie
Highest Quality: Wahoo Rail
BRICK & MASONRY
Brand Familiarity: Belden
Used in the Past 2 Years: Glen Gery
Used the Most: Belden
Highest Quality: Glen Gery
CABLE / RAIL SYSTEMS
CARPET
CEILING SYSTEMS
COMMERCIAL FLOORING
COMMERCIAL PLUMBING PRODUCTS / WASHROOM / HARDWARE
CONCRETE
DAYLIGHT / SOLAR CONTROLS
DESIGN SOFTWARE
DISHWASHER
DOOR HARDWARE / LOCKSETS
DOORS: WOOD
EIFS / STUCCO
ELEVATOR / LIFTS
ENTRANCE / STOREFRONTS
EXTERIOR CLADDING
FANS: COMMERCIAL / INDUSTRIAL
FAUCETS
FLOORS: TILE
FLOORS: RESILIENT & WOOD
FURNITURE / SYSTEMS FURNITURE
GLASS
GLAZING / GLASS CURTAIN WALLS
HEATING / VENTILATING / AIR CONDITIONING
INSULTATED CONCRETE
INTERIOR WALLS / PARTITIONS
LIGHTING: CONTROLS
LIGHTING: INDOOR
LIGHTING: INDOOR / OUTDOOR
LIGHTING: OUTDOOR
MANUFACTURED STONE
METAL COATINGS
METAL FRAMES / DOORS
METAL FRAMES / ROOFS
PAINTS / FINISHES
PRODUCT DIRECTORY / SPECIFICATIONS
RANGE HOODS
RANGES / COOKTOPS
REFRIGERATORS
SKYLIGHTS
ROOFING PRODUCTS
SOLID SURFACES
TENSILE FABRIC STRUCTURES
THERMAL MOISTURE: GYPSUM
THERMAL MOISTURE: INSULATION
THERMAL MOISTURE: ROOF INSULATION
WEATHER BARRIER / WRAP
WINDOW / WALL TREATMENTS / BLINDS
WINDOWS: COMMERCIAL
WINDOWS: VINYL
WINDOWS: WOOD