Asking yourself what you would do for work if you didn’t need money can help you choose a career. But keeping your business afloat necessitates financial savvy. In The Business of Design, Keith Granet interviews architects Michael Graves, A. Eugene Kohn, Richard Meier, and John Merrill to supplement his own years of business knowledge, first as associate for M. Arthur Gensler Jr., and now as 20-year owner of Granet & Associates. Sections focus on finances, marketing, human resources, and project management. • $40; Princeton Architectural Press, September 2011.
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