Project Details
- Project Name
- Internet Media Company
- Location
- San Francisco
- Architect
- Huntsman Architectural Group
- Client/Owner
- Undisclosed
- Project Types
- Office
- Project Scope
- Interiors
- Size
- 95,000 sq. feet
- Year Completed
- 2016
- Shared by
- Huntsman Architectural Group
- Project Status
- Built
Project Description
In response to a growing staff and following the success of earlier expansion efforts, this internet media company bought a 3 story building that includes a partial basement, extending its existing San Bruno corporate campus. With an opportunity to further cement its identity as a media powerhouse, the new offices create a space that communicates its position within the entertainment industry and reflect the company’s brand - edgy, urban, and youthful. Working closely with key stakeholders, Huntsman’s design team devised a series of vertical vignettes honoring innovators throughout history. The central design concept takes cues from pioneering, pop-culture icons and incorporate them floor by floor. It was also important to significantly embed its strong brand throughout the entire space. Upon entering the reception area, a wall of screens, from cell phones to tablets to LED televisions, are prominently displayed. A nearby control panel allows users to search and display videos on the devices. Peering down from the reception area, the basement houses amenities such as a VIP area, gym, locker rooms, and green room for visiting actors and producers. A number of other amenities are made available to staff members throughout the building, including cafés on every floor. The largest of them is the David Bowie themed Hunger Café, highlighting the famed singer’s chameleonic characters. Serving as a backdrop are two LED mesh screens able to emit light artistry as well as play videos. The top two floors are filled with open work areas accented by neighboring break out spaces, phone rooms, and lounge areas for spontaneous creative outbursts, or simply to socialize or relax. Nap pods are tucked away along the corridors, and within areas that would otherwise be “lost space.” The Warhol themed second floor is reminiscent of “the Factory” - Andy Warhol’s New York Studio. Faux brick walls are painted silver and the floors have Warhol’s famous dancing footprints. Coco Chanel dictates the third floor’s direction. A hound’s tooth pattern accents the flooring and the designer label’s ubiquitous black, gold and white are featured predominantly throughout. Walking into this cafe, guests and employees are treated to life-sized photography and physical artwork depicting scenes from the streets of Paris. Balancing the lush and high design of Chanel, the third floor library is constructed to portray the organic architecture of Frank Lloyd Wright. Louvered wood in the ceilings and natural wood shelving all harken back to Wright’s prairie style.