Project Details
- Project Name
- Massimo Dutti
- Location
- MEXICO
- Architect
- Sordo Madaleno Arquitectos
- Project Types
- Retail
- Project Scope
- New Construction
- Size
- 15,608 sq. feet
- Year Completed
- 2016
- Shared by
- Sordo Madaleno Arquitectos
- Project Status
- Built
Project Description
The new flagship store for Massimo Dutti is located on
Presidente Masaryk Avenue, one of the most prestigious
streets in Mexico City. Home to leading brands, it is
considered the city’s “golden mile” and has recently
undergone a makeover to improve its urban qualities.
With the goal of turning the building into a veritable work
of architecture that serves as an aesthetic reference point
within this exceptional context, the scale and design of
the project reflects a desire to integrate it into the Polanco
neighborhood.
The building façade is designed to match the formal
landscape of heights and voids found in the zone’s
historical architecture. The rhythm of rectangular modules is
formed by an orthogonal metal structure, while the texture
of the façade is a screen inspired by a reinterpretation of
the traditional wrought iron railings of Polanco. The screen
generates a series of rectangular niches that are randomly
repeated within the orthogonal mesh.
This is a lively and flexible architecture, thanks to the
strong connection between interior and exterior. Each of
these niches becomes a window, showcase or closed
element, depending on the internal use. This system is only
interrupted by the sheet of glass that frames the principal
entrance, with a great triple-height vertical window.
The screen was manufactured using molds, and
employs fiberglass in its construction. It represents a
superb collaboration between traditional local skills and
sophisticated technology.
While the first impression of clients is of the building’s urban
presence, upon entering users experience new sensations
in the imposing double-height lobby space. Inside, thestore is conceived as an urban and contemporary space
with a minimalist style. With simple lines and purity of
materials, a versatile and timeless space is created that
does not interfere with the demands of fashion and ensures
the product holds all the attention.
The vertical circulation nucleus was conceived as a
sculptural element that welcomes clients as the visual
backdrop upon entering the store.
The furnishing is simple, with geometric forms in wood and
steel detailing. Following the same scheme, the brand’s
classic pieces were reinterpreted and simplified to be
incorporated into this minimalist space. A number of original
pieces were designed for the store, including the hanging
showcases, exhibition tables, and payment area.
The rooftop terrace was designed to complement the
experience of the store for clients and their partners,
where they can relax and enjoy a coffee or refreshment. It
will provide a versatile space with kitchen and washroom
services that offers superb views over the skyline of Polanco,
and will also serve to host brand events.
The selection of materials was focused on the classical but
innovative essence of the brand to create a neutral setting.
Pale stone employing different treatments was used,
together with accents in wood and metal.
The combination of these architectural elements together
with the use of a sober palette for the interior were the tools
to achieve the elegance required by the site, and which the
brand represents.
Architectural Project
Sordo Madaleno Arquitectos
President: Javier Sordo Madaleno Bringas
Architecture Leader: Javier Sordo Madaleno de Haro
Project Leader: Boris Pena, Fernando Sordo Madaleno de Haro
Architectural Team
Design Manager: Santiago García de Letona, Rodrigo Flores
Media & Marketing: Rosalba Rojas, Jimena Orvañanos
Interior Design: Sordo Madaleno Arquitectos
Interior Director SMA: Enrique Ralph
Interior Manager SMA: Fernanda Patiño
Interior Team: Regina Jarque, Pawel Kryzstof Niedziwiechi, Ana
Tejada
Structural Engineering: Palacios Ingeniería & Concepto
Façade Engineering: Afibra, Vitrocanceles
Electrical Engineering: COISA
Air Conditioning Engineering: SAASA
Systems & Special Engineering: COISA
Hydrosanitary Engineering: Arquitech
Lighting Consultant: Luz + Forma
Audio & Video Consultant: Trison
Landscape Consultant: Verde 360º
Security Consultant: Prosegur
Construction: Arquitech
Photography: Jaime Navarro
Awards: World Architecture Festival (WAF) 2016 finalist, in the category “Shopping-Completed Buildings”