Project Details
- Project Name
- Milan Expo 2015: Republic of Korea
- Project Types
-
Custom ,Cultural ,Hospitality
- Project Scope
- New Construction
- Style
- Modern
The chosen architectural symbol Korea’s pavilion
is the “moon jar,” or a traditional piece of porcelain commonly used to contain
grains. The curvature of the bowl’s shape represents simplicity and harmony in
relation to its environment. This notion is conveyed through the pavilion as a
sense of coherence between East and West in a Western city.
Project Description
FROM MILAN EXPO 2015:
Theme: “You Are What You Eat”
At Expo Milano 2015, the Republic of Korea will provide an arena for dialogues on the future of providing food for humanity. A future in which food is provided in a safe, healthy and equitable manner. The Republic of Korea Pavilion showcases the diverse culinary practices that are rooted in the country’s cultural traditions. In addition, it explores ways to further enhance their relevance in both the present and the future of human society, utilizing highly advanced science and technology in the fields of food, environment, and human physiology.
The pavilion will be constructed with the architectural theme of the “Moon Jar”, a traditional pottery vessel in the shape of the full moon. During the past, pottery in Korea was transformed from simple ceramic grain bowls into beautiful celadons and porcelains. These bowls represent Republic of Korea’s theme of Expo Milano 2015. The Republic of Korea Pavilion explores the possibilities of taking its precious heritage of culinary tradition into the future, and demonstrates how to apply these traditions to resolve challenges for the whole of humanity. These traditions are based on Koreans’ long-held belief that nature is not an object to be conquered by humans, instead it is to be revered and understood. Republic of Korea believes that the answer to humanity’s challenges of providing food should come from nature itself. Through diverse exhibitions and dynamic participatory activities, the Republic of Korea Pavilion shows that a healthy and sustainable food culture can also be full of fun and exciting.
You Are What You Eat
The Korea Pavilion will showcase the culinary practices of Korea founded on its indigenous traditions, highlighting their benefits and sustainable properties. The pavilion aims to provide a much broader scope of the cultural creativity and adapt¬ability of Korean cuisine into everyday life, providing a sustainable alternative for the future while preserving tradition. The overarching theme of the Korea Pavilion is to promote a more sustainable way of life through healthy eating. Under the banner “Hansik, Food for the Future: You are What You Eat” the exhibition will showcase how a healthy diet can affect one’s outlook and appearance on life. What we eat and how we eat all reflect the way we are. A healthier diet will not only help us make the most out of life but also preserve the environment around us.
Architecture
The pavilion will be constructed with the architectural theme of the “Moon Jar,” a traditional pottery in the shape of the full moon. The curvature and subtle accents lend to the overall feeling of simplicity and harmonious balance with the surround¬ing environment, and was made to ap¬pear as if it were floating within its sur¬rounding environment.
The pavilion will be constructed with the architectural theme of the “Moon Jar,” a traditional pottery in the shape of the full moon. The curvature and subtle accents lend to the overall feeling of simplicity and harmonious balance with the surround¬ing environment, and was made to ap¬pear as if it were floating within its sur¬rounding environment.
Exhibition
The Korean Pavilion will address various issues of food that the human kind is confronted with. They will help to increase awareness and offer a direction in finding the solution.
The Korean Pavilion will address various issues of food that the human kind is confronted with. They will help to increase awareness and offer a direction in finding the solution.
Symphony of Food: Balance illustrates the healthy and harmonious composition of Hansik, that constitute overall good health. The exhibit will feature a multimedia show which portrays the notion of harmony.
Science of Time: Fermentation explores the nutritional benefits of fermentation, a process that is used in a wide variety of Korean traditional seasonings and dishes. Visitors will have a chance to look at the process of fermentation in Korean cuisine with the use of Onggi, a traditional earthenware vessel.
Wisdom of the Earth: Storage will further highlight the beneficial attributes that go with fermen¬tation with long rows of Onggi that are buried underground to complete the aging process.
Hansik restaurant
Visitors will be able to sample what they have learned throughout the exhibition at the Korea Pavilion’s signature restaurant. The menu will consist of three distinctively organic dishes: harmony, health and healing. All dishes will contain fresh ingredients and traditional seasonings.
