With the goal to be more inclusive with its appliance offerings, GE Appliances recently introduced two new product innovations geared toward Spanish-speaking and blind or low-vision customers.
First, a new washer features a Spanish-language control panel and customized features to make laundry more intuitive and efficient for Spanish-speaking families.
"We are thrilled to introduce this industry-first, Spanish-language product to Hispanic customers in the U.S., as it represents our long-standing commitment to offering innovative solutions that make laundry simpler,” says Michael Mattingly, executive director of product management for clothes care at GE Appliances. “Laundry is a labor of love in Hispanic households, and we’re creating products that integrate seamlessly into the lives and traditions of all Americans, especially in households where English is a second language.”
