CASETiFY unveiled is first global creative hub in Seoul, South Korea, and it is every bit as hip as the brand’s tech accessories.
To design its five-story flagship in the bustling Dosan neighborhood, the brand turned to the equally hip Crosby Studios to deliver a space primed for creativity, interactive installations, and exclusive product offerings.
“Our philosophy centers on transformation—taking familiar elements and reimagining them in unexpected ways,” a Crosby spokesperson says. “Each floor invites exploration, pushing boundaries, and creating a deeper connection between the brand and its community through bold, transformative design that sticks with you long after you depart.”
If the Apple Store is Star Trek (sleek), then CASETiFY’s Dosan location is The Fifth Element (playful).
Let’s start on the ground floor, which contrasts vibrant hues against austere, concrete elements to showcase the full CASETiFy product catalog, featuring the exclusive “Hangul” Collection celebrating Korean culture through unique designs.
The second floor features CASETiFY’s travel luggage line, Bounce, under illuminated rectangular frames arranged in a grid pattern, creating a modern, almost sci-fi aesthetic.
CASETiFY LAB occupies the third floor. This is where you can personalize your iPhone case and grab a snack from the café.
The rooftop is designed for Instagram selfies with photo-ready backdrops.
Head to the basement for more immersive retail displays and an infinity-mirror room called the CASETiFY Cube.
A void extends through several levels of the building, allowing visitors to see different parts of the 10,000- square-foot flagship from various perspectives.
The Dosan area, known for its vibrant retail culture, aligns with CASETiFY’s commitment to creativity and personal expression.
“Seoul’s dynamic art scene and tech-savvy culture make it ideal for a space where we can bring our community together through interactive events and collaborations,” says CASETiFY’s CEO and Co-founder, Wes Ng.
From the outset, the goal for the brand’s Seoul outpost was to offer an immersive engagement combining art and technology well beyond your average retail experience, with distinct themes on each floor coming together to collectively creates a multi-sensory journey for visitors.
“In the end, I think the space is an ever-evolving experiential hub that draws from different inspirations, like contemporary art, local cultural elements, and Seoul itself, and redefines retail spaces as a place that accommodates a variety of interactive installations that continues to encourage creativity and interaction with our customers,” Ng says
