In an effort to lower the cost of LED lamps, Switch Lighting designed a liquid-cooled alternative to 40W and 60W incandescents. Switch Infinia is offered in a 2700K color temperature and has an average life of 22.5 years. A proprietary cooling system uses non-toxic liquid silicone and an electronic driver to cool LEDs more efficiently than air-cooled models. The dimmable, A-shape lamp turns on instantly and was an Innovations Design and Engineering Awards honoree in the Eco Design and Sustainable Technologies product category at this year’s Consumer Electronics Show. The Energy Star-rated lamps retail for as low as $3.99 in markets that offer utility rebates. switchlightingco.com