Form Follows Function

Designer Joel Hoff's "Turn On" light is awarded the Social Vote winner in the Design Museum London’s Designs of the Year program.

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courtesy Wrong for Hay


The “Turn On” light, by Joel Hoff (for design company Wrong for Hay), a 2014 graduate of the Royal College of Art in London, where he studied product design, was awarded the Social Vote winner in the Design Museum London’s Designs of the Year program.

Originally called the Switch Light, Hoff was interested in creating a luminaire that would encourage interaction between the product and the user. “Far too often the light switch itself does not constitute an integral part of the light but is instead disregarded and left to dangle on a cord,” Hoff says in the product description. “Switch Light possesses an integrated dimmer that enables the user to directly interact with the light by turning the cylinder. I imagine the light at my bedside table, it is continuously adjustable from bright light for reading to just a bit of light when you wake up at night.”

The lamp is made of a faceted anodized aluminum cylinder, which functions as the rotary switch. The diffuser sphere is made of molded blown glass so that the LED source within is allowed to emit light in all directions. The Designs of the Year exhibition, which showcases “design that promotes or delivers change” was on view through April 3, 2016. •

About the Author

Elizabeth Donoff

Elizabeth Donoff is Editor-at-Large of Architectural Lighting (AL). She served as Editor-in-Chief from 2006 to 2017. She joined the editorial team in 2003 and is a leading voice in the lighting community speaking at industry events such as Lightfair and the International Association of Lighting Designers Annual Enlighten Conference, and has twice served as a judge for the Illuminating Engineering Society New York City Section’s (IESNYC) Lumen Award program. In 2009, she received the Brilliance Award from the IESNYC for dedicated service and contribution to the New York City lighting community. Over the past 11 years, under her editorial direction, Architectural Lighting has received a number of prestigious B2B journalism awards. In 2017, Architectural Lighting was a Top Ten Finalist for Magazine of the Year from the American Society of Business Publication Editors' AZBEE Awards. In 2016, Donoff received the Jesse H. Neal Award for her Editor’s Comments in the category of Best Commentary/Blog, and in 2015, AL received a Jesse H. Neal Award for Best Media Brand (Overall Editorial Excellence).Prior to her entry into design journalism, Donoff worked in New York City architectural offices including FXFowle where she was part of the project teams for the Reuters Building at Three Times Square and the New York Times Headquarters. She is a graduate of Bates College in Lewiston, Me., and she earned her Master of Architecture degree from the School of Architecture at Washington University in St. Louis.

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