If high-end hotel is the vibe you’re going for, consider Rumors, Behr’s 2025 Color of the Year.
Rumors (MQ1-15) is a rich red that helps designers distinguish a space with a balance of warmth and elegance.
The color, according to Behr, is on trend with about 75 percent of Americans who say they would consider painting a room or wall a shade of red.
“We're seeing people embrace color like never before," says Erika Woelfel, Behr’s vice president of color and creative services. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”
Behr’s findings highlight the positive impact red has on home design, with 86 percent of survey participants noting that homes with red front doors stand out, 84 percent appreciating a small pop of red in a room, and 70 percent agreeing that it can make a space feel more elegant and cohesive. Additionally, 60 percent of Americans feel energized by red, and over half associate the color with a luxurious hotel.
Rumors is a key element of the Behr 2025 Color Trends Palette, a curated collection of forward-thinking colors designed to simplify the selection process for DIYers, designers, and paint professionals. This palette blends warm and cool tones, all informed by comprehensive global research and trend analysis.
Earlier this year, Behr announced its 2025 Commercial Color Forecast inspired by input from design professionals from the nation’s top architectural firms. This is the paint company’s first Commercial Color Forecast and offers pallets that blur the lines between commercial and residential spaces. Here’s how Behr describes them:
· Limitless Whites: A selection of what Behr calls barely-there warm whites
· Bleisure: Familiar mid tone colors inspired by travel and adventure
· Renew-trals: A new take on neutrals with an earthly, healing quality that lend themselves to
tomorrow’s design styles
· Grand-Luxe: Both timeless and modern, the deep hues draw inspiration from ancient craftsmanship
· AI-sthetic: Soft and subtle pastels that are punctuated with unexpected bright accents
