"Millennials are unlike any other youth generation in living memory. They are more numerous, more affluent, better educated, and more ethnically diverse. More important, they are beginning to manifest a wide array of positive social habits that older Americans no longer associate with youth, including a new focus on teamwork, achievement, modesty, and good conduct. … Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alienated to upbeat and engaged—with potentially seismic consequences for America."
—Neil Howe and William Strauss, Millennials Rising: The Next Great Generation (2000)
What's Next: The Millennials
More than a decade after its publication, Millennials Rising
remains the definitive primer about the generation born roughly between 1980 and 2000. The authors Howe and Strauss, historians who essentially invented the field of generational studies, argue that the Millennials will be another “hero” generation—like the Greatest Generation of World War II—that comes of age during a crisis and helps rebuild the nation and its institutions. With the oldest Millennials now in their early 30s, the seismic consequences of their coming-of-age are starting to have profound effects on the profession of architecture. The revolution has started. And as the profession scrambles to respond, the question is: Where will it lead?
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